CASE FILE // VX-005
Retail in Motion
A modular motion system for retail visuals that translated everyday objects into scalable digital assets.
IKEA
3D / CGI
PROJECT METADATA
- ID
- VX-005
- CLIENT
- IKEA
- ROLE
- Retail Visual Systems
- CLASSIFICATION
- Commercial
- YEAR
- 2023
IKEA work demands clarity before style. The solution had to survive across formats, teams, and timelines, so I built a modular visual system where the objects stayed familiar but the motion added precision and warmth.
I think of projects like this as infrastructure. If the logic is strong, the outputs can evolve without the identity fragmenting.
DELIVERABLES
Retail loops
CGI stills
Motion system
FRAME 01
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FRAME 03
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FRAME 04
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